What we're delivering

A ladder from a single doctor-led hour up to a full compliance package — priced top-of-market on purpose, because the premium is carried by two things no competitor combines: Gemma is a GP and a surgeon (MRCS MRCGP), and the higher tiers hand the employer a written doctor's contribution to their statutory paperwork, not just a training session.

Who we're reaching out to — two genuinely different segments

These need different messages because the legal position is different, so we're running them as two separate lanes rather than one blended list.

How we're actually reaching them — a sequence, not one email and hope

One email with no follow-up gets roughly a 9% reply rate. A properly spaced 4-email sequence gets roughly 27%, because 55% of all replies come from the follow-ups, not the opener — most people don't reply to the first thing that lands in their inbox, however good it is. So every company on both lists gets a real sequence, not a single shot.

Each email stands on its own — someone who ignored touch 1 might reply to touch 3 for a completely different reason. Subject lines are deliberately short and plain ("equality act," "manager training") rather than salesy, because that's what actually gets opened; the system tells them apart from real business mail by which address sent it, not by guessing at the subject.

The actual emails — every touch, not just the opener

The accreditation/pledge/award clause is generated per company from their real record, never a raw field dump — a judge in this rebuild specifically caught three of five draft frameworks shipping literal unmerged placeholder text and flagged it as the single biggest defect in the batch. All 348 companies' drafts have been regenerated with this fix.

Rebuilt via a research-grounded workflow (real cold-email craft research, 5 competing drafts, 3 independent judges incl. a compliance-lawyer pass on the Footlaffs case) after two solo attempts were rightly rejected as weak. Names the actual defendant deliberately — the lawyer-judge rated this the most credible, proportionate way to use a real case, over hiding behind "a salon."

Touches 2 and 4, and the full copy for the signal-rich sequence, are in the working kit — this page shows the shape, not the whole document.

The competitive landscape — nine providers checked, one real threat

This is the actual research, not a summary of it — audited 16 Aug, deepened 25 Aug, re-checked 28 Aug (nothing material has moved since). Full source citations and the complete teardown live in the working kit if you want to go line by line.

Nobody on this table combines a single named clinical authority with a productised statutory action-plan deliverable. Every competitor's compliance angle is an accreditation badge or a generic framework — HR-policy language, not a doctor personally co-authoring the document. That combination is the wedge nothing else here has.

One honest gap surfaced re-checking this on 28 Aug: two smaller GP-led providers — Menopause Care (Dr Naomi Potter) and Stretching The City (Dr Lucie Ormerod) — weren't in the original 16 Aug sweep. Neither shows any recent launch or funding signal; they read as pre-existing, smaller players rather than new entrants, but they haven't been individually assessed yet. Flagging rather than hiding it — that's next on the list, not done.

Re-checked live 29 Aug across UK insurers, EAP platforms, and international players: no new dedicated corporate menopause training competitor has launched in 2026 beyond Balance@Work. Three adjacent moves worth knowing about, none a direct competitor: MENO-Kit (Wellbeing of Women + Lancaster University, launched June 2026) is a free workplace toolkit that could undercut demand for a basic paid awareness session; Aviva expanded its existing Digital GP menopause support from corporate PMI into SME PMI (April 2026) — existing service, wider reach, not a new product; Progyny (a US benefits company) folded menopause into its global employer benefits from January 2026, reaching UK staff of its multinational clients indirectly. Bupa, AXA Health and Vitality show no change at all.

A third channel — reaching many buyers at once, not one email at a time

Everything above is 1:1 outreach. We checked whether there's somewhere the actual buyer (HR/People/Wellbeing professionals) already gathers, where getting in front of them once reaches many at once. Most of what sounded promising turned out to be a dead end — worth showing the honest picture, not just the win.

Two smaller, lower-effort options too — actually drafted, not just named:

Two more channels, flagged independently by two separate external due-diligence reviews (29 Aug), now researched with real named targets, not just the idea:

A fourth lane — wellness businesses, as a partnership channel, not a sale

A national pull of UK Pilates/yoga studios and wellness businesses (21,124 companies, Active Ltd/LLP/PLC, harvest complete, 4,777 clean contacts after the same cleaning pass used on the medium list, 4,647 of those GB-safe after 130 Northern Ireland companies were held back on 29 Aug pending NI-specific copy). Decided angle: these businesses don't buy corporate compliance training, so this was never going to be the same pitch as the employer lists — it's a no-cost partnership ask, not a sale. Their client base is the exact demographic; the pitch trades on that directly.

Real finding from the judging pass: the studio-owner judge preferred a version that opened with Ade's own operational problem rather than a guess about the reader's clients, but flagged that the same instinct executed as a direct clinic-to-studio comparison read as "constructed" once noticed. This version keeps the honest-guess framing, which the same judge still rated as the one they'd actually reply to, and drops a redundant double reassurance ("no commission, no contract, nothing to sign" on top of "no charge, no catch") both judges flagged as a copy tell.

A fifth lane — paid speaking, not a training sale or a partnership ask

Different in kind from every lane above. Those are volume plays: thousands of companies, a script, a send rate. This is roughly 20 real, individually-verified targets — speaker bureaus, conference organisers, women's business networks — each needing a personal pitch, not a mail-merge. Public-facing collateral is live at gemma-speaking.pages.dev — no password, built to be linked in a pitch or found by anyone checking her out before booking.

The target list — 20 real, live-verified opportunities

Setting a fee — real comparators, not a guess

No conference/event speaking fee card exists yet for Dr Lewis — this is new ground. Three UK bureaus publish real fee bands for comparable speakers: JLA's lowest band is £5,000 and under, and a named GP on that same page, Dr Nighat Arif, sits in that band. Speakers Corner's lowest band is £2,000-£5,000. Speaker Agency states most clinical/corporate health speakers on their roster start from £5,000, but that's for speakers with an existing platform and conference track record, which is not yet the case here. A defensible opening ask for a first booking is £1,500-£2,500, moving toward £3,000-£5,000 once one or two real bookings exist as reference points.

What this could realistically be worth

Honest framing first: there's no real base-rate data for "cold pitch, ~20 targets, brand-new speaker" — unlike the cold-email lanes elsewhere on this page, this list is too small and too individually-negotiated for a statistical conversion rate to mean anything. What follows is a reasoned planning range built from the real comparators above and the real structure of the list, not a probability-weighted forecast.

A sixth lane — the Crown Dependencies, checked because someone asked "what about the tax havens"

Isle of Man, Jersey and Guernsey are not in Companies House at all (separate registries, no UK employment law reach), and none of their registries offer bulk or filtered company data the way Companies House does — everything there is one-company-at-a-time, and a large share of registered entities are shell/holding vehicles with no real local staff. So this isn't a harvest-and-blast target: it's relationship-led, the same way Stef and REBA are, and the real finding justifies it.

One more real option, worth being straight about the dead end that led here: an electoral-roll or household mail-drop was considered, given how small these islands are. Checked directly — dead. None of the three publishes a marketable "open register" (Isle of Man had one, it's being abolished specifically because of this kind of use; Jersey and Guernsey never had one at all). A household drop would also hit the wrong buyer anyway — this is a product an employer buys, not a resident.

A seventh lane — local Derby speaking, for Gemma and Stef both

Different in kind from the national paid-speaking lane above: no fee expected, the point is local word-of-mouth and direct customer leads, not revenue. All checked real and currently active, 30 Aug.