Private · For Gemma · From Ade · August 2026

Your knowledge, helping thousands of women — for four days of filming and half a day a month

This is the plan I want us to do together. No jargon, no spreadsheet-speak, and the price of your time is in the headline because that's the deal. Ten minutes to read.

The idea in one sentence

You record what you already say to women in clinic every week — once, properly — and we sell it as an online programme to the thousands of women who can't get an appointment with someone like you.

In the US, a woman with menopause symptoms often can't find a doctor who takes it seriously. In the UK you've seen the waiting lists yourself. The women are already out there searching — what's missing is a real doctor they can trust, explaining things clearly, priced at a fraction of what a single private menopause appointment costs. That's the point of it.

Why this, and why now

Your qualifications are the one thing nobody can copy. The best-known menopause doctor in America — an OB-GYN with millions of followers — has built a business Inc. reports at $43 million a year. Worth saying plainly: much of that is supplements, which is exactly what we won't do. Ours is education only — that's the version that protects your name. And nobody in the UK is doing education-first menopause at anything like that scale.
You'll be thinking of Louise Newson. She proves the point twice over: the demand is enormous, and the criticism she attracted came from prescribing and treating at scale — not from teaching. We do the teaching half only. That's deliberate, and it's the bright line this whole plan is built behind.
A new UK law works in our favour. Under the Employment Rights Act, every UK employer with 250+ staff is due to need a published menopause action plan from 2027. A plan isn't a training order — but thousands of HR departments will need to show they've done something real, and a doctor-led course is the easiest credible thing to buy.
The material already exists in your head. Every question you've answered a hundred times in clinic becomes a chapter.

How the money side works — in plain English

One filming day first — not four

We film one module and the outline, on a day you choose, planned around your diary. That's enough to put the programme in front of real women. The other three days only happen after at least 100 women have paid real money for it. Your biggest cost sits behind the proof, not in front of it.

Women find it through adverts that pay for themselves

We spend a small amount showing it to the right women online. When a sale brings in more than the advert cost, we spend a little more the next month. When it doesn't, we stop and rethink. That's the whole system — it only grows if it's genuinely working.

The business earns its own starting money — not a penny from the household

Before anything is filmed for the public, we sell one or two half-day menopause workshops to UK employers at your professional rate (£1,500–£2,500 a time — a new law due in 2027 means thousands of companies need exactly this). Those two half-days ARE the seed money: they pay for the insurance, the legal review and the first small adverts. The spending cap is about £5,000 and it's a hard ceiling — when it's spent, we stop and talk. It never gets topped up quietly. No loans, no borrowing, nothing from your salary, nothing in your name.

Tax is set aside before anything else

A quarter of every pound of profit goes into a separate pot for the taxman before we touch a penny. The accountant oversees it.

If it works, it becomes a second income for our family

On the cautious numbers — the ones that were cut roughly in half after checking (below) — this could grow over two to three years into roughly £8,000–£13,000 a month. The workings are in the full plan; check them rather than take my word. And the most likely single outcome of any launch like this is that it stops at an early gate. That's not pessimism — that's what the gates are for.

What I'm actually asking of you

First: one or two half-day employer workshops at £1,500–£2,500 each — material you already teach, at your rate, on dates you choose. They fund everything that follows, so the household never does.
Then one filming day; three more only after 100 women have paid. All on days you choose. We write the outline together from questions you already answer.
Final say on every medical word. Nothing goes out — not a video, not an advert, not a customer's words quoted in our marketing — unless you've approved it. That's a rule of the business, not a favour to you. Honest footnote: around launch, sign-off is real work — budget roughly ten hours spread over the first six weeks. Half a day a month is the cruising speed after launch, not the launch speed.
Before we film a single minute: your defence organisation confirms in writing that recorded public education is covered, and the company carries its own insurance — including for US customers. That cost sits inside the £5,000. If the cover can't be got, we don't start.
Later, if it's working: one hour a month of live teaching built around members' questions — submitted in advance, anonymised, answered as general education only, with a standing written rule that individual cases get "that's one for your own doctor". And, only if you enjoy it, the occasional half-day employer workshop at £1,500–£2,500 a time.
That's it. No adverts, no spreadsheets, no tax, no admin — that's my job and the accountant's. One scheduled review day a year keeps the content in line with current guidance; that day is in the plan, not left to chance.

What I bring — the other half of the business

Said plainly: the course only exists because of what you know — and it only earns because of everything that happens after the camera stops. The world is full of brilliant clinicians with courses nobody has ever seen. That second half is mine, and it's a full-time job.

Your half — the product

The knowledge, the credibility, the face women trust, the final say on every medical word. One filming day, then three more after proof, then about half a day a month.

My half — everything else

Building the website and the payment page. Running the adverts every day — and stopping them when the rules say stop. The emails, the customer questions, the video editor and the adverts specialist, selling the employer training, the accountant, the lawyer, the insurance, the tax pot. Roughly thirty hours a week to your two.

And so you can judge me on delivery rather than promises — what's already done before I've asked you for an hour: the full plan is written; the numbers have been pulled apart twice by research teams I set loose on them with instructions to break them — both write-ups are yours to read in full, and after the first one I cut the sales guesses roughly in half and rebuilt everything on the cautious version; the stop rules are written; the market sizing is done from official population data; and the employer-training route is mapped against the 2027 law with the outreach list already identified.

And the ownership says partners, in writing. My proposal: 50/50 between us, your name on the shares, signed before anything launches — not after it works. If you think that split is wrong, we argue about it now, not later. And because the recordings are of you, they stay under your control for good: if we ever stop, nothing with your face or name on it gets used for anything without your written say-so.

What this gives you

Weight off your shoulders.

Right now everything rests on your earnings. This is designed to change that — a family income that runs whether or not you're in clinic that day.

Reach you can't have in clinic.

You help a few hundred women a year face to face. This is the same help reaching thousands — women who currently get their menopause advice from influencers selling supplements. Every module tells women what to take to their own doctor and when: the programme sends women to care, it never replaces it.

Your name, protected by mechanism, not promises.

Education, not treatment — no prescribing, no diagnosing, no advice to individuals: the boundary GMC guidance draws for doctors speaking to the public. A medico-legal specialist reviews the programme and the adverts before launch — not just "if there's doubt". Nobody can promise zero complaints; what I can promise is that nothing carries your name without your written approval, and that the boundary rules are written down before the first camera rolls.

A choice you don't currently have.

If this works, dropping a clinical session becomes your decision rather than a financial impossibility.

The honest bit — why this isn't like the other ideas

You've watched a lot of plans cross this kitchen table. What's different about this one:

The numbers have been pulled apart — twice. Checked against what has actually happened for other people selling things like this, by research runs set up to break the plan, not to flatter it. The first version's sales guesses failed that check, so they were cut roughly in half and the plan was rebuilt on the cautious case. What you're reading is the pessimist's version — and both check-ups are attached for you to read, not just my summary of them.
There are pre-agreed stop points, written down now. First women must want it, then they must pay for it, then the adverts must pay for themselves. Miss a stage, we stop. Nobody moves the goalposts later — including me.
One thing at a time, in writing. Nothing new starts until this runs without me. And you hold a tripwire of your own: if I miss two weekly check-ins in a row or a stage deadline, you can call the whole thing dead, and that sits in the same signed document as the stop rules.
The most it can cost us in money is about £5,000. The other thing at stake is your name — which is why the education-only line, the insurance, the medico-legal review and your veto are all in place before launch, not after a problem.

The questions you'll ask me

"What if nobody buys it?"

Then we stop, and we'll know exactly why — and you'll have spent one filming day, not four. Because the seed money came from your paid workshops rather than our pockets, the household will have lost nothing; the worst case is that the business earned money and then spent its own earnings finding out. We'd still own a recorded module and a workshop offer that's already sold at least once.

"Where does the starting money come from, since neither of us has it?"

From the business itself. The workshops come first precisely because they need no money to sell — just my outreach and your two half-days. If not a single employer books, that tells us something important for the price of some emails, and nothing else gets spent.

"Is my name safe?"

Nothing carries your name without your written approval. It's education for the public, never advice to individuals. Your defence organisation confirms cover in writing before we film, a medico-legal specialist reviews everything before launch, and what customers write in their own reviews is theirs — what we publish and promote is yours to veto.

"How much of my life does this take?"

One day now. Three more days plus roughly ten hours of approvals if — and only if — 100 women have paid. Then about half a day a month, capped, and I guard that cap. The whole point of recording is that your knowledge works while you sleep.

"Why would American women buy from a British doctor?"

Because a UK GP with surgical training reads as more trustworthy there, not less — and because we start in Britain too, where your credentials speak for themselves.

"What about the company situation?"

A brand-new company, completely separate from DoctoriumGP and its restoration — it doesn't wait on getting DoctoriumGP back and it can't drag DoctoriumGP into anything. You see the accountant's one-page note on who is director and who holds which shares before anything is incorporated. Your signature goes on exactly two things: the ownership agreement and content approvals. No guarantees, no borrowing, nothing secured on you — ever.

"And if it actually works?"

Then we keep doing exactly this — same programme, same rules — until it has been boringly profitable for a full year. Anything bigger has to earn a separate conversation, and not this year.

The 60-second version

"You teach two half-day employer workshops at £1,500–£2,500 each — that's the seed money, earned, not borrowed, so the household risks nothing. Then one filming day. If 100 women pay, we film the rest — your biggest cost sits behind the proof, not in front of it. Spending capped at £5,000 of the business's own earnings, stop rules that bind me, a tripwire you hold. You keep final say over every medical word, the insurance and legal review happen before the first camera rolls, and my proposal is 50/50 — signed before launch, not after it works. On the cautious numbers — the ones I cut in half — this could grow into £8,000–£13,000 a month for this family within two or three years. The most likely outcome is it stops at an early gate having spent only what it earned. I'm asking for two workshop days, one filming day, and your red pen."

No answer needed this week. Read it twice, write all over it, and give me an hour on Sunday to argue about what you've crossed out.